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PUBLICIST/P.R.

Clean up of all brands

Public relations (PR) firms and publicists have been instrumental in salvaging brands from potentially devastating crises. One notable case is Johnson & Johnson's handling of the 1982 Tylenol tampering incident, where cyanide-laced capsules led to several deaths. The company's PR team swiftly implemented a nationwide recall, transparent communication, and the introduction of tamper-proof packaging, which restored public trust.

Another example is Toyota's response to the 2009-2010 recall crisis due to unintended acceleration issues. Through a comprehensive PR strategy involving public apologies, transparent updates, and a commitment to resolving the problem, Toyota managed to rebuild its reputation. A more recent instance involves Uber's response to a series of scandals in 2017, including allegations of a toxic workplace culture.

The PR team facilitated the resignation of the CEO, implemented policy changes, and launched campaigns to rebuild the brand image. In each case, the strategic actions of PR firms and publicists not only mitigated the immediate fallout but also laid the groundwork for long-term brand recovery and growth.

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